Week 7

Now that the third Friday has occurred, there's always less to do at the gallery. Because of this Robin gave me a chance to do some marketing for 4Art. Robin doesn't have much of a formal marketing plan; she mostly relies on free advertising, social networks, and art websites. However, one way she markets her gallery is by making bookmarks and cards. I was asked to go around Chicago neighborhoods and drop cards at different cafes, coffee shops, and small businesses. This is a lot harder than it sounds; traveling and finding places that will let you leave business cards is difficult. Many people turned me down and traveling took forever. The majority of the places that let me leave cards were small coffee shops and cafes. As far as larger businesses go, Starbucks let me; however, Caribou coffee did not. I always thought of them as more of a neighborhood coffee shop. Nevertheless they only post things that they sponsor.